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ASICS GEL-Kayano Shoes

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ASICS Gel-Kayano Versions for Everyone

ASICS, a renowned athletic footwear and apparel brand, had humble beginnings that trace back to post-World War II Japan. Founded in 1949 as Onitsuka Co. by Kihachiro Onitsuka, the brand initially focused on crafting basketball shoes designed to cater to the needs of young athletes in Japan. Onitsuka wanted to promote physical fitness and healthy living among the youth, a mission that would become a fundamental part of ASICS’ identity.